VB-0042026Brand system and Shopify store

Protox Sports

A football label from Jalandhar, taken from a raster logo to a launched Shopify store.

Live at protoxsports.shop (opens in a new tab)

Protox makes match, training and turf footballs in Jalandhar. They came with a logo as a flat image and a launch date. I built the brand system and the Shopify store.

PROTOX home page: "Built for the game" in bold italic white and lime type beside a white and lime football on black, with a lime ticker along the bottom

Home — desktop

Liner notes

I redrew the logo as clean vectors in nine versions, then set the rules around it: one lime on black, italic display type, and diagonals that always rise.

The store runs on Shopify with nineteen custom sections, from the hero and the Match, Training and Turf tiles to the brand story, plus a search layer with structured data. I set up the first five-product drop.

The original logo artwork came from the client. I redrew it and built the system around it.

What I made

  1. Vector logo family (lockup, mark, wordmark; dark, light, mono) and favicon set

  2. Brand system: colour, type and angle rules

  3. Shopify theme with 19 custom sections and SEO structured data

  4. Launch catalogue and product mock-ups

The video

A scroll through the live site, recorded in a browser.

Scroll-through — protoxsports.shop
"Pick your surface" section with three dark tiles for Match, Training and Turf footballs, each with size and surface tags
Match / Training / Turf tiles
"Wear the mark" apparel section: a black and lime performance tee on black with a Shop apparel button
Apparel feature
PROTOX lockup: angular white and lime PX mark above the PROTOX wordmark and the line "Built for the game", on black
PROTOX logo lockup
PROTOX on a phone: "Built for the game" headline, two buttons and a football below
Home — mobile

Bookings

A short call to talk it through. You leave with a plan either way.

Book a call

WhatsApp +91 83608 85393 (opens in a new tab) GitHub (opens in a new tab)