VB-0022026Website design and development, merchandising automation

ManTire

A fabric shop from 1985, redesigned and rebuilt with a one-tap luxury floor.

Live at mantire.in (opens in a new tab)

ManTire is the online counter of Kabra Vastra Bhandar, a fabric house in Kishangarh since 1985. It sells more than two thousand branded shirt, suit and kurta fabrics. I designed and developed its website from scratch.

ManTire home page in Fabric Mall mode: serif headline "Premium Men's Fabrics. Made for Better Tailoring." beside a photo of a man in a striped linen shirt, with a Fabric Mall / Luxury switch in the header

Home — Fabric Mall mode

Liner notes

The old site looked like every other template and hid its best cloth. I took the look from the shop’s own logo: black, ivory and tie-red, a serif with a tailor’s confidence, and small details from the cutting counter like measuring tape, hang tags and pinked edges.

One switch at the top turns the whole site black and brass and shows only fabrics above ₹4,000. Customers who came for linen and customers who came for fine wool now walk into different shops.

Ask ManTire is a four-step fabric finder: garment, budget, fabric, pattern, with a live count of what matches. Behind the scenes a daily script reorders the first 72 products of every collection so the front of the shop stays fresh.

What I made

  1. Art direction and the full front end: 48 custom sections and 48 components

  2. Fabric Mall and Luxury modes, mega menu, phone tab bar

  3. Fabric finder, predictive search, cart drawer with shipping progress, recently viewed drawer

  4. A local Liquid preview server and a 25-test browser suite

  5. Daily merchandising automation that reorders every collection

The video

A scroll through the live site, recorded in a browser.

Scroll-through — mantire.in
ManTire home page after switching the header toggle to Luxury: black and brass theme with the headline "Exceptional cloth. Extraordinary tailoring."
Luxury ₹4,000+ mode — one tap re-themes the store
Fabric Finder: a four-step picker (garment, budget, fabric, pattern) with garment tiles for shirt, trouser, suit, blazer, kurta and shawl, beside a photo of a man in a printed shirt
Fabric Finder — four questions to the right cloth
Dark luxury section titled "Ultra Premium Men's Unstitched Fabrics" with a photo of folded suiting and links to trouser, shirt, suit and blazer fabric
Luxury showcase section
The earlier ManTire home page: sans-serif headline on a black hero with a photo of a man in a dark suit
Before — the previous home page
ManTire on a phone: serif headline, two shop buttons and a bottom bar with Shop, Recent, Ask, Luxury and WhatsApp
Home — mobile

Bookings

A short call to talk it through. You leave with a plan either way.

Book a call

WhatsApp +91 83608 85393 (opens in a new tab) GitHub (opens in a new tab)