Shalya Gupta is the managing director of Credifin, a lending company. He needed a site that investors and partners would read the way they read a good annual report: calm, direct and sure of itself.
Home — desktop
Liner notes
I kept it to charcoal, one orange accent and heavy uppercase type, with cut-out portraits carrying the page.
The motion is slow and deliberate. The opening lines arrive one by one, then a pinned scene brings the portrait from blur into focus while his areas of work cycle past: finance, credit, risk, technology.
The site is fully responsive and set up for search with structured data, so his name returns his own page.
Built on the foundation of an earlier executive site I made for the same company.
What I made
Visual identity for the site: type, colour, portrait treatment
Scroll-driven motion: hero timeline, pinned focus scene, magnetic buttons
Next.js build with content in one file, SEO metadata and Person schema
